Marketing AI Lab
A half-day workshop for UK marketing and agency teams that uses ASA, copyright, and IPA framing instead of vendor pitches
Half-day session for up to 20 marketing, creative, and account staff, in-person or virtual. Covers the six places AI touches UK agency work today (copy, creative, audience, media, measurement, client reporting), and the three tests the marketing team needs to pass on each one: CAP Code substantiation, copyright and client-indemnity defensibility, and brand safety against AI slop. Delivered by UK-based, vendor-neutral facilitators through The AI Consultancy (London) Ltd.
- For agencies and in-house marketing teams with 20 to 500 employees
- Vendor-neutral, no reseller commissions
- A trading style of The AI Consultancy (London) Ltd
What a half-day looks like
Six working blocks over roughly four hours, including breaks. Agenda is adapted to your AI stack and live campaign roster before the session, not on the day.
Block 1
Generative AI use case landscape
Map the current state of AI use across the marketing function: copy drafting, creative ideation, image and video generation, audience segmentation, media planning, and performance reporting. Identify which tools are formally procured by the firm, and which are being used informally by individual copywriters, designers, or account managers.
Block 2
ASA, CAP Code, and PECR risk review
Walk through the firm's current AI-assisted output against the CAP Code rules on substantiation, truthfulness, testimonials, and social responsibility. Apply a short PECR check to any AI tool segmenting or personalising electronic marketing. Output is a per-campaign substantiation checklist and a consent-record review the firm can take to its clients.
Block 3
Copyright and IP ownership of AI-generated creative
Work through the current UK position on copyright in AI-generated output, on training-data infringement risk, and on whether the client indemnity in the firm's master services agreement still holds. Output is a short note the firm's General Counsel or external media lawyer can sign off, and a template clause for the next MSA negotiation.
Block 4
Brand safety and AI slop in client-facing output
Agree what the firm will and will not ship to a client from a generative tool: hallucinated statistics, fabricated endorsements, synthesised testimonials, AI-generated imagery with no human review, and template-driven copy that reads as AI slop. Draft the internal review gate, and agree the trigger for escalating to a senior reviewer before the work leaves the agency.
Block 5
Measurement, attribution, and AI-assisted reporting
Confirm how AI-assisted work is measured: hours saved per campaign, first-draft-to-signoff cycle time, revisions per asset, and (where the firm wants to be more ambitious) campaign-level performance impact. Cover the attribution question honestly: what the firm should and should not claim publicly about AI's contribution to a campaign's outcome.
Block 6
Next steps and ownership
Close the session with named owners, decision dates, and a one-page summary that goes into the written workshop note. The written output is a guidance note the firm can circulate to client-service, creative, copy, and media teams. No open action items leave the room unassigned.
What you leave the room with
Five outcomes, in the language a Marketing Director or agency MD would use when briefing the CEO, the Board, or a client the next morning.
A written position on AI in client work
“We can now say, in one paragraph, where AI may and may not enter client deliverables, which risks we are willing to carry, and which we are not.”
A CAP Code substantiation checklist
“Every AI-drafted claim in a live campaign is routed through a named human reviewer, with the supporting source recorded, before it leaves the agency.”
A copyright and client-indemnity note
“We have a short, dated note covering the current UK position on AI copyright, the training-data risk, and whether our master services agreement still holds as written.”
A named owner per AI tool
“Every AI tool in the agency's stack has a named internal owner responsible for substantiation review, tenancy configuration, and review cadence.”
A governance finding list, not a strategy deck
“We leave with a short list of things to fix, each with a named owner and a decision date. The written summary lands in the inbox by the end of the week.”
Marketing AI Lab: pricing
A single fixed price with a transparent inclusion and exclusion list. The fee covers the work described below. There are no separate retainers, onboarding fees, or add-ons applied after booking.
Per session, half-day, 6 to 12 leaders
£950 + VAT
Per session, half-day, up to 20 marketing, creative, and account staff. Delivered in-person or virtually in the UK. Travel charged separately if delivered in person outside London.
What is included
- Half-day live session (roughly four hours, including breaks) for up to 20 marketing, creative, and account staff
- Pre-workshop call to map the firm's current AI stack and shape the agenda
- CAP Code substantiation review template, circulated before the session
- Written workshop summary and a template guidance note the firm can circulate to client-service, creative, and copy teams
- Thirty-minute follow-up call at no additional cost in the four weeks after the session
What is not included
- Implementation, procurement, or configuration of specific AI or marketing-technology tooling
- Formal legal advice on a specific ASA complaint or client-indemnity matter (refer to the firm's media lawyer)
- A CAP Code or IPA audit on a specific live campaign on the firm's behalf
- 90-day enablement or bespoke programmes (priced separately)
Questions a Marketing Director asks before booking the workshop
Eight questions we hear most often on the Marketing AI Lab workshop specifically. Straight answers, no regulatory claim we cannot defend.
Who should attend the Marketing AI Lab workshop?
- Marketing Directors, Heads of Content, Heads of Brand, Creative Directors, Copy and Content leads, Account Directors, Media leads, and Heads of Strategy. Where the firm is an agency, we recommend inviting at least one client-service representative alongside the creative and strategy leads. The session works best with a mix of the people who set the commercial position and the people who draft the work day-to-day.
What preparation is required before the session?
- About forty-five minutes: complete a short pre-workshop inventory of the AI tools currently in the marketing stack (generative copy, creative and image tools, audience-segmentation tools, media-buying copilots, measurement tools, any AI features embedded in the firm's CRM or marketing automation), and flag the two or three live campaigns the team would like to pressure-test during the session. There is nothing to install and no survey to complete.
How do you handle agencies with multiple clients in different sectors?
- The workshop is vendor-neutral and starts from the firm's actual stack and live client roster. We cover the general CAP Code and copyright framing for the whole agency, then apply it to two or three specific accounts (typically the largest-risk ones, often in financial services, healthcare, or age-restricted products). Where a client is in a regulated sector, we produce a sector-specific AI position rather than a generic one.
What regulatory claim does the workshop make, and what does it not claim?
- We describe the ASA and CAP Code expectations on substantiation, truthfulness, and social responsibility, the BCAP Code where broadcast is in scope, the PECR position on electronic marketing, the UK GDPR position on marketing data, the IPA Code of Conduct and CIM Professional Conduct framing, the current UK position on copyright and IP ownership of AI-generated creative, and the sector-specific rules in regulated categories. We do not claim accreditation, endorsement, or CPD-compatibility from the ASA, CAP, IPA, CIM, or any other body unless the body has confirmed alignment to us in writing. Any copy that would bind the firm, or advice on a specific ASA complaint, should be reviewed by the firm's Managing Director, General Counsel, or external media lawyer.
Do you handle live client work during the workshop itself?
- Only where the firm has confirmed in writing that it is comfortable doing so, and only against campaign material the firm has cleared internally. The workshop exercises are designed to run cleanly against worked examples where live material is not available. Where live material is in scope, the agency confirms it has the client's permission to discuss the work in a training context before we begin.
Are you vendor-neutral, and how do we verify that?
- Yes. Learn AI takes no reseller commissions and carries no platform lock-in. The delivery bench is trained across Microsoft Copilot, Google Gemini Workspace, Anthropic Claude, OpenAI ChatGPT, and the main marketing and creative AI tools (Midjourney, Runway, Adobe Firefly, ElevenLabs, Jasper, and the AI features embedded in the major ad platforms and CRM suites). We are happy to put the commercial position in writing before booking.
Who delivers the session?
- A facilitator from the Learn AI delivery bench with experience in UK marketing and agency contexts. Either a senior associate from The AI Consultancy (London) Ltd or a certified partner trained against the same agenda. We confirm the named facilitator in writing before booking.
What does follow-up look like after the workshop?
- The session concludes with a written summary and a template guidance note, typically sent within five working days. A thirty-minute follow-up call is offered at no additional cost in the four weeks after the session. Further work (Executive AI Briefing for the leadership team, 90-Day Enablement for the marketing function, bespoke programmes) is priced separately and scoped only if the firm asks for it.
What marketing leaders tell us after the workshop
Attributions anonymised at role and firm-type level until named clients sign a usage permission.
“The CAP Code block alone was worth the fee. We identified two AI-drafted performance claims in a live campaign that we could not substantiate, and pulled them before the creative went live.”
Marketing Director, UK consumer brand (50 to 100 staff)
“For the first time, our copywriters and our account team left a training session with the same rule set rather than their own interpretations.”
Creative Director, UK independent agency (20 to 50 staff)
“Plain-spoken, UK-framed, and genuinely vendor-neutral. It did not read like a product pitch, which is rare for AI training in this space.”
Managing Director, UK integrated agency (100 to 250 staff)
Built for UK regulated teams
Three commitments we carry into every engagement. Professional-body alignments are pursued once we have case studies to substantiate them.
GDPR-compliant by design
Assessment data is stored in the UK, minimised by default, and retained only for the term stated in our privacy notice.
UK-based and UK-regulated
A trading style of The AI Consultancy (London) Ltd, registered in England and Wales. Trainers and associates are UK-based.
Vendor-neutral
No reseller commissions, no platform lock-in. Training covers the tools your firm uses, not the tools we are paid to promote.